We Believe the World Can be Changed One Conversation at a Time
We are a dedicated team, passionate about partnerships and empowering others to bring their best selves to the surface.
We Unleash Talent Through Coaching
From our beginnings on the tennis court, we have operated on the premise that people have within them the potential to perform at a higher level. A coach can help them clear the interference they feel to become their best selves.
At InsideOut Development, our team is passionate about three beliefs:
- The finest service we can give another human being is to make it safe for them to explore their own experiences.
- All people are on a journey to become the versions of themselves they aspire to be.
- The world (my company, my team, me) can be changed one conversation at a time.
What Sets Us Apart: The InsideOut Approach™
At InsideOut Development, we help leaders empower their teams. Our approach involves tackling challenges and driving higher performance toward your specific goals.
InsideOut Mindset
Imagine seeing every person on your team as capable and resourceful. That is the heart of the InsideOut Mindset. By empowering you to unlock your people's full potential, we help you create a culture where success becomes inevitable.
Understanding Performance
Performance is more than knowing what to do — it’s about focus, confidence, and engagement that enable people to do what they know. For over 50 years, we have partnered with leaders like you to activate these critical elements, allowing your team to thrive. Together, we will tackle the challenges holding your team back and deliver results that matter.
Proven Methodology
Alan Fine co-created of the GROW® methodology, a structured decision-making process that lies at the heart of getting work done and has become the most widely adopted approach to coaching. With decades of experience, we are the industry leaders in GROW and can tailor our approach to coaching to meet your organization’s needs.
Results Framework
Sustained success starts with a solid foundation. Our Results Framework ensures that coaching delivers lasting impact by embedding it into your culture and tying it directly to business outcomes. Coaching isn’t just a tool — it’s a strategy for measurable results.
Your Success, Our Mission
We are here to help you master simple yet powerful techniques that transform your conversations and drive high performance. Whether you are leading a small team or a global organization, we will collaborate with you to create a custom plan that fits your needs.
Ready to unlock potential and achieve greatness?
Over 35 Years of Professional Coaching
Bounce-Hit
The principle of InsideOut is developed on a tennis court in Wales.
Inspiration
Alan meets Timothy Gallwey, and inspired the Inner Game of Tennis, focuses on sports psychology.
Give it a Name
Alan Fine, John Whitmore and Graham Alexander codify the GROW® Model.
From Sport to Business
Beginning with IBM, the InsideOut methodology is applied in a business setting with great success.
Birth of InsideOut Development
The InsideOut company is formed and subsequently takes Alan's coaching model to thousands of managers every year.
America
Alan moves the business to the United States.
Not Just Managers
InsideOut adds its first course to help people coach themselves: Breakthroughs.
When It Works for You
InsideOut develops its first asynchronous version of the flagship GROW® Coaching class.
If It Looks Like a Duck
'InsideOut Coaching' is renamed 'GROW Coaching®' to use the same name that is used globally.
Ready to GROW
Ready to GROW is launched in five self-paced digital modules.
Congrats to our founder, Alan Fine!
His coaching client, Stephen Ames, just defended his title to win the Boeing Class for the second year in a row.
Feedback From Our Clients
Vice President, Sales
Fortune 500 Company in Insurance
Facilitator
Government Organization
"InsideOut Development has provided a framework for our leadership and their teams to have a common language when working through sticking points and achieving the ambitious goals that are set for them. The benefits do not stop at just a framework and tools, it really does change culture."
Corporate Training Manager
Coloplast, Inc
Alan Fine
Founder
Alan Fine is the Co-Creator of GROW® Coaching and Founder of InsideOut Development. He has dedicated the last 35+ years to helping individuals and organizations execute their goals, achieving dramatic performance breakthroughs with a simple and practical performance methodology.
A New York Times Bestselling Author, keynote speaker, and performance coaching pioneer, Alan has a unique ability to pair his charming Welsh wit with his groundbreaking "inside-out" approach to impact individuals, teams, and organizations around the world.
Bill Bennett
CEO
Bill has been the CEO of InsideOut Development for the four years. He believes we are all on a journey seeking to be our best selves and wants InsideOut to help people discover the way there.
Bill and his wife revel in time spent with their children and grandchildren, especially if there are waves nearby. In his free time, Bill loves to hike, read, garden, and write. To date, he has published three novels.
Stephanie Appel
Vice President of Sales
As Vice President of Sales at InsideOut Development, Stephanie is passionate about nurturing deep and trusting relationships, both internally and with clients. She is proud of the work her team does to help leaders hold conversations that energize people, motivate them to take action, and lead to better business performance.
Outside of work, Stephanie can be found coaching IN casual conversations with friends and family. She is married with two children and enjoys travel, fine dining, and as many trips to the beach as possible.
April Kotter
Vice President of Professional Services & Operations
April has been with InsideOut Development for sixteen years and has played many roles within the organization. As the Vice President of Professional Services, April is responsible for supporting all our client, employee, and contract facilitators who teach the content.
Her favorite part of the day is when she gets to spend time with her husband, little boy, and two dogs. April loves to snow ski, enjoy the mountains, and support her son’s love for playing football, soccer, and basketball.
Lori North
Vice President of Marketing
As the Senior Director of Marketing at InsideOut Development, Lori brings creativity and strategic insight to her role. With over 15 years in the marketing field, she is dedicated to positioning the company at the industry's forefront through innovative campaigns that engage diverse audiences. Her leadership has significantly enhanced brand visibility and spurred business growth. Lori believes that effective marketing both communicates value and fosters meaningful connections.
Outside the office, Lori enjoys exploring new cultures with her husband and family. Passionate about the outdoors, she loves hiking and paddle boarding in the mountains near her home. Lori finds her greatest joy in spending time with her grandchildren and grand pups, embracing fun, adventure, and laughter in her personal life.
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