Meet Alan Fine

Co-Creator of the GROW® Model & Author of “You Already Know How to Be Great”

Performance Expert, Speaker, Bestselling Author, and Coaching Innovator

Alan Fine is a globally recognized leader in performance improvement, best known as the co-creator of the acclaimed GROW Model and Founder of InsideOut Development. For over three decades, Alan's life has been dedicated to facilitating transformative growth in individuals across all walks of life to elevate their performance and unlock potential. He has worked with many of the world's most respected athletes and organizations.

Inspired by a powerful personal performance breakthrough on the tennis court, which led to the development of the InsideOut Approach, Alan has refined and honed his coaching philosophy into a profoundly simple yet highly effective approach to improving individual and team performance.

A New York Times Bestselling Author, keynote speaker, and performance coaching pioneer, Alan has a unique ability to pair his charming Welsh wit with his groundbreaking "inside-out" approach to impact individuals, teams, and organizations around the world. 

Originally from Wales and now making his home in Utah, Alan bring a unique blend of transitional wisdom and fresh insights, inspiring excellence and growth in every aspect of life and work.  

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If knowledge were all it took, we’d all be incredible managers, teachers, parents, and performers. But we’re not. Why? Because the biggest obstacle to great performance is not knowing what to do; it’s doing what we know.
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Alan Fine,

Co-Founder of the GROW Model

Get The Book
“You Already Know How to Be Great” by Alan Fine

Unlock the key to exceptional performance with a revolutionary approach: InsideOut thinking. In this groundbreaking book, Alan Fine identifies the biggest obstacle to high performance: interference—the internal and external distractions that hinder progress—and provides actionable strategies to eliminate it.

  • Pinpoint Your Focus: Learn why focus is the key to achieving outstanding results and how to master it.
  • Simple, Effective Tool: Use a powerful, straightforward tool to sharpen your focus and see immediate results.
  • Proven Success: The InsideOut Approach, trusted by top athletes and leaders, has helped countless individuals overcome performance barriers.

In today’s fast-paced global business environment, organizations need practical, results-driven strategies to build a performance-oriented culture.

You Already Know How to Be Great provides a clear, replicable process to help you and your team achieve peak performance—both now and in the future.

Start using InsideOut thinking today and begin your journey toward achieving your best performance.

Drive Revolutionary Results with InsideOut

InsideOut Development has a wide variety of programs to help you achieve breakthrough performance for your organization. Request a consult to get started.